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Wednesday, November 18, 2015

Science Fiction & Fantasy Marketing Podcast - Hybrid Careers and World Building!

Tuesday night I had the fantastic opportunity to talk with Lindsay Buroker (Emperor's Edge series), Joseph Lallo (Book of Deacon), and Jeffery M. Poole (Bakkian Chronicles)  during their weekly SF&F Marketing Podcast. Just for fun I dragged my twin, Amy Laurens, along. 

Here's some of what we talked about...
  • The differences in marketing when you’re indie published, small press published, and traditionally published, including how much work you can expect to do on your own.
  • The importance of networking with other authors, especially as an indie author.
  • Participating in anthologies (bonus points if you can get into an anthology with a bigger name author)
  • Getting the rights back to previously published short stories and self-publishing them
  • The challenges of marketing novella-length fiction
  • Getting custom business cards for each of your series, so you can taylor what you’re trying to sell to the individual you meet (they use Moo.com NFC-chip cards to allow people to hold the card up to a smart phone and automatically get a free download delivered right to the phone)
  • Aspects of social media that they’ve found useful
  • Are blog tours still worth it? And organizing one as an indie
  • Do you run into problems when cross-promoting between indie and trad pubbed books?
  • World building tips from a science stud (Amy) who has a book on world building coming out in 2016 — you can sign up to hear when it’ll be out on her site: From the Ground Up, notification list.
The whole video is HERE and you can download the podcast to listen to at your leisure as well. If you have any follow up questions feel free to hit me up in the comments section or on Twitter. Enjoy!

- Liana 

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